UGH. Will someone please help me with this guy????????????!!!???!!!?

Your not doing him any favors by continuing to be friends with him he obviously doesn't want you to be just a friend, and thats never going to change once someone has feelings for someone they don't go away easily, ur best bet is to just be straight forward with him and say that you don't think you guys should talk to eachother anymore because its just going to end up hurting both of you again.